Enter your post numbers and get your engagement rate instantly — calculated by impressions or by followers — with a benchmark against B2B averages so you know exactly where you stand.
Engagement rate is the cleanest single signal of whether your content connects. A post with 10,000 impressions and 50 engagements (0.5%) reached a lot of people but moved almost none of them. A post with 1,500 impressions and 90 engagements (6%) is doing real work — those are the people raising their hand. Chase the rate, not the raw impression count.
Average to low. Usually a weak hook or no clear reason to comment. Rework the first line.
Solid to strong. Your content resonates with the audience you reach. Stay consistent.
Excellent. The post is pulling comments and traveling. Study what made it work and repeat it.
Engagement rate is total engagements (reactions + comments + reposts) divided by your reach, times 100. The two common denominators are impressions (how many times your post was seen) and followers/connections (your audience size). Impression-based rate measures how compelling the post was to people who saw it; follower-based rate measures how far it traveled relative to your network.
By impressions, 2–3% is a healthy B2B average, 3–5% is strong, and above 5% is excellent. By followers, anything above 2% is solid because strong posts reach well beyond your immediate network. Comments are weighted more heavily than reactions by the algorithm, so a post with fewer reactions but more comments often outperforms.
Open any of your posts and click "View analytics" beneath it. You will see impressions, reactions, comments, and reposts. For a profile-wide view, go to your profile and open the analytics dashboard. Personal posts show impressions; company pages show slightly different metrics.
LinkedIn rewards dwell time and conversation. A comment takes more effort than a reaction and often triggers a reply, which extends the post lifespan and pushes it into more feeds. If you want to lift engagement rate, ask a specific question and reply to every comment in the first hour.
Track your prospects, get AI-suggested comments based on your playbook, and stay top of mind until they're ready to buy — in 15 minutes a day.
See how SDRs use Extrovert