Your ICP isn't wrong, it's incomplete: JTBD + LinkedIn visibility

13 May 2026
John Gusiff avatarJohn Gusiff, Founder, Customer Centric Solutions

John Gusiff (Customer Centric Solutions) shows how to study customer progress (Jobs-to-be-Done and the four forces of switching) to refine a thin ICP into messaging that actually lands on LinkedIn.

What you’ll learn

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