Your ICP isn't wrong, it's incomplete: JTBD + LinkedIn visibility
13 May 2026
John Gusiff, Founder, Customer Centric Solutions
John Gusiff, Founder, Customer Centric SolutionsJohn Gusiff (Customer Centric Solutions) shows how to study customer progress (Jobs-to-be-Done and the four forces of switching) to refine a thin ICP into messaging that actually lands on LinkedIn.
What you’ll learn
Put this into practice with Extrovert
Track the right people, review suggested comments and DMs, and stay visible in about 15 minutes a day.