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Founder-led marketing that feeds pipeline: Finn Thormeier

11 June 2026
Finn Thormeier avatarFinn Thormeier, Founder, Project 33
Oleg Sobolev avatarOleg Sobolev, Founder, Extrovert

Finn says Project 33 has built LinkedIn content programs for more than 50 B2B tech companies. In this session he walks through the full playbook: who should post, how to run a biweekly extraction interview that produces content your ICP cares about, how to measure ICP engagement over vanity metrics, and how to wire content signals into outbound pipeline using Jungler, Fibbler, and Clay.

What you’ll learn

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