Webinar replay

Social-first prospecting: the LGM × Extrovert playbook (51% reply rates)

Oleg (founder, Extrovert) walks through the social-first prospecting playbook he AB-tested on 10,000 leads: warm prospects with comments before you ever connect, wait so ~20% DM you first, then run a multichannel sequence in LGM. The result: 51% average reply rates across CEOs, sales leaders, and agency owners.

What you'll learn

  • AB test results across 10,000 leads: cold-only sequences hit 8–26% reply rates; social-first (comment-first warm-up) hit 50–57%, a near-6x lift across all three ICP segments.
  • The five-step system: comment → connect → wait → DM → nurture, with specific timing for transactional vs. enterprise markets.
  • Why the wait is the most underrated step: with a 1–4 week gap between connection and first DM, ~15–20% of prospects DM you first. The dynamic flips before you say a word.
  • How to warm up lurkers who don't post: comment on creators they follow so you appear in their feed without needing direct post access.
  • Two-message DM framework: a short pitch-free conversational opener (LGM's real-chat mode makes it feel native), followed by a value-prop follow-up for anyone who didn't reply.
  • Long-term nurture for "not now" leads: Oleg attributes ~70% of Extrovert's paid users to the long game, not the first sequence.
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Read: The social-first prospecting playbook
Oleg, Founder, Extrovert
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Oleg — Founder, Extrovert

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