How Böhm Consulting reopens dormant LinkedIn conversations
Böhm Consulting's Max Böhm uses Extrovert to follow existing contacts, contribute to their posts and reopen conversations with context. He reports that dormant conversations have restarted and some have become calls. Max's quotations are translated from Italian.
Böhm ConsultingConversations that had been stalled for months are resuming. Some have turned into calls.
At a glance
- Business
- B2B sales consulting for Italian SMEs
- Features used
- Workflow
- Follow existing contacts, contribute to their posts and reconnect with context
- Outcomes
- Dormant conversations restarted; some became calls
A sales consultant with an underused network
Böhm Consulting helps Italian SMEs build B2B sales processes. The firm works on commercial strategy, teams, CRM and AI, including how companies find and develop opportunities already within reach.
Massimiliano (Max) Böhm saw that opportunity in his own LinkedIn network. There were people he had met at events and never contacted again, former colleagues who had become decision-makers elsewhere, and contacts whose needs now matched what he could offer. Useful relationships were getting lost among thousands of connections.
He began reviewing that network more methodically, using Extrovert to help decide whom to contact.
Translated from Italian.
Personally, I use Extrovert to help me find the contacts to write to on LinkedIn.
Start the conversation in the comments
Max follows the posts of people he wants to stay close to, comments on what they have written and, when appropriate, sends a message connected to that exchange. Extrovert supports the monitoring and engagement work. The post gives him something specific to respond to before he moves into a private conversation.
Translated from Italian.
With Extrovert, I follow the posts of the people I'm interested in. I comment authentically. And when needed, I send a message that starts from that very comment.
The comment and the message belong to the same conversation. By the time Max writes privately, the other person has already seen him contribute something relevant. In describing this workflow, he reports genuine replies, calls opening up and relationships starting with more familiarity.
Watch for a reason to reconnect
Knowing someone is only part of the decision. Max also watches for changes that make a new conversation timely. A post about a recent trade fair, a new market or AI adoption can reveal an opening. He uses Extrovert to follow that activity.
Translated from Italian.
A post in which the contact talks about a trade fair they have just attended, a new market or AI in the company (I use Extrovert for this)
Other triggers sit elsewhere in his sales process. He uses Sales Navigator for role changes and Crono for signs that a team is growing. Each gives him a different reason to revisit an existing contact.
Max illustrates the value of timing with a client whose quote had been sitting for 14 months. The client called the buyer on the day the buyer's company hired a sales director. Two weeks later, the order came through. It is an example of his wider timing-led sales method: the contact was already in the CRM; the change gave the client a reason to call.
Dormant conversations are turning into calls
For his own network, Max reports that conversations which had been quiet for months are restarting, and some have become calls. He describes his Extrovert-supported approach as systematic, human and manageable, with AI support that he does not use blindly.
The workflow gives him a way to keep up with existing relationships and act on what people are sharing. A relevant comment can open the exchange; a change in the contact's business can give him a reason to pick it up again.
Reconnect with the people already in your network
Use Extrovert to follow relevant contacts and find posts worth responding to. Build the context for your next conversation.
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