How GainStory handles 378+ daily LinkedIn comments across its clients
GainStory pairs Extrovert with a custom-built tool to keep clients visible on LinkedIn. Mary-Rose Idumijie says commenting work that once took the whole day now takes a couple of hours, with her team responsible for strategy and voice.
GainStoryWorkload that would previously take the whole day Now takes a couple of hours to get done.
Mary-Rose IdumijieFounder, GainStory · LinkedInAt a glance
- LinkedIn comments each weekday across clients, using Extrovert and a custom tool
- 378+
- for commenting work that previously took the whole day
- A couple of hours
- Business
- Storytelling and content marketing agency
- Features used
- Outcomes
- Consistent client visibility and less time spent on commenting, with people responsible for strategy and voice
Client visibility takes more than a publishing calendar
GainStory is a boutique storytelling agency for consumer businesses and personal brands. Founder Mary-Rose Idumijie, formerly Ilaya, and her team help clients tell their stories through brand storytelling, content marketing and social media.
Her client work includes keeping people present in LinkedIn conversations between their own posts. That creates a second writing workload: comments need to sound like the client, day after day, across multiple accounts.
Mary-Rose used to do that work manually. Repeatedly finding the right words for herself and her clients took mental energy as well as time. She wanted to keep the quality and human attention without spending the whole day on commenting.
A commenting system built around each client’s voice
Mary-Rose puts engagement inside a wider client-delivery system, alongside content batching, prospect organization and review flows. Extrovert helps her team manage the commenting work so clients stay visible while the team works on their stories.
It keeps the commenting consistent while we focus on the bigger story work.
Mary-Rose IdumijieFounder, GainStory · LinkedInHer commenting system combines Extrovert with a custom-built tool she created herself. Extrovert is one half of that setup; her team handles the strategy and keeps a human in the loop.
We handle the strategy and make sure every comment is in the clients voice.
Mary-Rose IdumijieFounder, GainStory · LinkedInThat division of work matters for an agency writing on someone else’s behalf. The team can manage more commenting work while remaining responsible for what the client says and how it sounds.
378+ comments each weekday, with time back for the team
Across its clients, GainStory’s team now publishes more than 378 LinkedIn comments a day, Monday to Friday, using Extrovert and Mary-Rose’s custom tool together. She says the system leaves room to take on more clients and handle more comments.
The change also shows up in the working day. Commenting work that previously took the whole day now takes a couple of hours, according to Mary-Rose. She uses Extrovert for both her own engagement and her clients’ work.
Clients get a more consistent presence in LinkedIn conversations, and the team has more of its day available for the storytelling work those clients hired it to do.
Support when client work stopped
When Extrovert broke during client work, Mary-Rose contacted support. The team looked at her setup, asked questions and fixed the issue within 24 hours.
They responded fast.
- Looked at my setup
- Asked real questions
- Fixed it within 24 hours
Mary-Rose IdumijieFounder, GainStory · LinkedInShe singled out that response, along with quick replies to her other questions, as a reason to keep using the tool. For a team handling ongoing client engagement, getting the workflow working again mattered as much as the initial time saved.
Keep your clients present between posts
Use Extrovert to manage LinkedIn commenting across your client work. Keep your team focused on the strategy and the voice behind each comment.
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