How Kinetyca warms LinkedIn prospects before outreach

The process starts with an account-based list in Clay: specific companies and roles the team wants to talk to, researched with Claude. That list determines where engagement should happen.

In Extrovert, the team works from comments suggested for target posts. David describes how those suggestions keep the team present in relevant conversations.

It suggests smart, context-aware comments on target posts so our team stays visible daily.

The team pairs that commenting with its own content. Prospects can encounter the same people in a discussion and later see their posts in the feed, building familiarity before a message arrives.

Familiarity doesn't replace qualification. Kinetyca enriches and scores its account list in Clay for customer fit, seniority and relevance. People who don't qualify don't get messaged.

For people it has qualified and engaged, the team uses Clay to prepare an opening message based on prior exposure or shared context. HeyReach delivers the LinkedIn outreach. Extrovert's engagement work comes before that first message.

The team also follows up with people who respond to its content. Co-founder and COO Matteo Fois describes what happens after engagement: LeadShark handles lead-magnet replies and capture. Clay enriches contacts, filters positive replies and passes warm leads to Attio so sales can continue the conversation.

David reports a 50%+ LinkedIn acceptance rate across the full sequence: selected accounts, engagement, content, qualification and relevant outreach.

The acceptance rate is a byproduct of the sequence, not the message.

He also highlights higher-quality replies and conversations that start less defensively.

Kinetyca connects that inbound follow-up to a weekly content plan: a lead magnet, a reach-focused post and a conversion-focused post. In David's operating model, the content engineer keeps the posts and daily engagement running, then passes people who engage to the GTM engineer handling qualification and outreach.

We tracked 71 qualified inbound calls to 12 viral posts.

David tracked those calls over 12 weeks across the whole content operation. The work combined research and asset creation with daily engagement, lead capture and sales follow-up. The team also advertised posts that had already performed organically.

When a lead-magnet or reach-focused post went viral, the team published a conversion-focused post the very next day. That gave newly interested readers a next step toward booking a conversation.