How SaasFluence replaced manual creator prospecting with Extrovert
SaasFluence used Extrovert to replace a 15-hour weekly routine of manually tracking B2B creators. Its team reviews suggested comments before discussing paid partnerships, with Denis Acia reporting connection acceptance above 40%.
SaasFluenceWe completely eliminated manual prospecting. Now we spend that time negotiating rates.
Denis AciaCo-founder, SaasFluence · LinkedInAt a glance
- previously spent on manual B2B creator prospecting
- 15 hours/week
- connection acceptance with the creator warm-up workflow
- >40%
- Business
- B2B influencer marketing for SaaS brands
- Features used
- Outcomes
- Manual creator prospecting replaced, connection acceptance above 40%, more time for partnership negotiations
Keeping up with creators took 15 hours a week
SaasFluence helps SaaS brands build demand through B2B influencer content. Its work includes finding suitable creators and managing influencer campaigns. That makes knowing a creator's topics and approaching them about a paid partnership part of the agency's day-to-day work.
Co-founder Denis Acia describes how much time the team used to spend keeping up with potential partners:
We used to waste 15 hours a week manually stalking B2B creators.
Denis AciaCo-founder, SaasFluence · LinkedInThe team needed to understand what each creator talked about and whether they were relevant. A cold pitch would skip that context and arrive before the creator had a reason to recognize them.
A shortlist becomes a daily engagement routine
The team loads a list of potential creators into Extrovert. The software brings up their posts each day, so the team can assess what they write about and where a partnership could fit.
Extrovert prepares comments using the agency's playbook. Denis and his team keep control over what goes out:
The software suggests comments based on our agency's playbook. We review the suggestions, hit approve and drop value on their posts a few times before we send a DM.
Denis AciaCo-founder, SaasFluence · LinkedInDaily post tracking replaces the repeated work of checking profiles. The team keeps its attention on relevance and what it wants to say.
A familiar face before the partnership pitch
By the time the team messages a creator about a paid partnership, the creator has already seen them in the comments and notifications. The DM follows several public interactions.
Denis reports that the team's connection acceptance rate rose above 40% with this approach. Extrovert handles the daily post monitoring and prepares comments for review; the team can put the time it previously spent on manual prospecting into negotiating partnership rates.
Carry the context into the next conversation
Denis applies the same engagement-first approach to buyer outreach. In that workflow, he leaves two or three comments on a buyer's posts before sending a DM. Extrovert brings up the latest post and suggests a message about it, so there is a specific conversation to continue.
goextrovert pulls up their latest post and suggests a quick dm about it so we can start a normal conversation with zero sales pitch
Denis AciaCo-founder, SaasFluence · LinkedInAfter a reply, Extrovert keeps past conversation context visible and reminds the team when to follow up. Denis describes returning to the conversation fourteen days later to discuss business, after the buyer has already had a chance to get to know them.
Warm up your next partnership conversation
Bring your creator or buyer shortlist into Extrovert. Track relevant posts, review suggested comments and follow up with the conversation in view.
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